Role: Project Manager | Agency: Endorphine Concept Digital Solutions | Image & Video Credits: Coca-Cola Cambodia
Coca-Cola #CokeKiss
Coca-Cola wanted to launch a playful and lighthearted challenge on social media to invite people in Cambodia to reach for a cold bottle of Coca-Cola to refresh themselves whenever they felt a slump in their day. As influencer marketing was still in its infancy in 2015, there was a chance for Coca-Cola to start establishing relationships with local influencers and launch the #CokeKiss trend together for greater brand affinity.
Influencers pranking each other with a #CokeKiss
We initiated the #CokeKiss social media challenge with 15 local influencers across a variety of backgrounds (singers, actors, comedians, lifestyle vloggers, foodies, etc.) to reach a wide audience base. We produced short video and photo content of influencers pranking each other with a #CokeKiss on the cheek and challenging their fans to pass it on. The contest went viral on Facebook, successfully setting the precedence for more brands to trust working with local influencers for strong visibility and engagement results.
500,000
Organic Impressions (Influencers’ pages)
1,000,000
Engagements (Coca-Cola’s page)
1,972
Contest Submissions (210% over KPI)
728,000
Views