Role: Account Director | Agency: Irie Digital | Image & Video Credits: KBZPay Myanmar
KBZPay Social Media
With increasing competition from mobile wallet providers in Myanmar, KBZPay wanted to grow their social media presence with relevant, top-of-mind content combined with best-in-class media buying to reach the right audiences at the right time.
We increased awareness of KBZPay on Facebook by publishing an average of 20 posts per month, with media buying best practices to maximise visibility. We employed a mixture of content from educational to emotional to foster financial literacy and build brand love, and rolled out a new energetic and sophisticated visual identity to better reflect the brand’s evolving personality.
167
Creative Posts
166,000
New Page Likes
18 Million
Unique Reach (85% FB users in Myanmar)
30%
Reduction in Media Buying Unit Costs