Role: PR Account Director | Agency: Mango Group | Image & Video Credits: foodpanda Myanmar
foodpanda stronger
2gether
To celebrate their second year anniversary in Myanmar, foodpanda wanted to portray their two year journey in a meaningful way and express their gratitude to their riders, vendors, and customers. Despite facing a variety of challenges to run their services efficiently, foodpanda along with its stakeholders found ways to accommodate to their customers’ needs, provide continued income opportunities for their riders, and remain a trusted partner for their vendors.
Media and influencers received gift boxes from foodpanda, along with exclusive discount coupons to share with their fans
With the theme stronger 2gether - to show appreciation for the community’s strength and resilience in reaching these milestones together - we launched a month-long celebration filled with birthday activities. We worked with a local voluntary organisation to distribute meals to communities in need, provided free lunches for the riders, collaborated with influencers to share up to 60% discount voucher codes with customers, awarded the top riders, customers, and vendors, and gained visibility of the campaign via influencer and media coverage.
Over 40% of campaign coverages received were from top-tier media
Top vendors, customers, and riders received accolades and prizes
560,000
Views
28
Media and Influencer Coverages
100%
Positive Coverage
6500
Meals Donated