Role: Conference Curator & Panel Moderator | Agency: Irie Digital | Image credits: Irie Digital
Digital Refresh
Yangon
In 2018, Myanmar was undergoing a rapid digital transformation, having experienced one of the fastest Internet usage growths in less than a decade. Over 30% of the population had access to the Internet, a significant increase from 2011 when the figure was less than 1%. While marketers began exploring more innovative formats of digital advertising, on-ground there was a lack of conferences that could bring the community together to grow and share ideas.
List of speakers and panellists for Digital Refresh 2019
Digital Refresh Yangon, a yearly conference, was created to provide high-level marketing executives in Myanmar with the latest key insights, opportunities, and challenges in the local digital landscape. Each year, the conference invited digital experts across a variety of sectors - mobile payments, e-commerce, chatbot technology, AI and automation, influencer marketing - to share digital trends to help marketers make better-informed decisions.
Over 160 attendees joined Digital Refresh 2019
Following the success of its first iteration, Digital Refresh returned for its second year
150 - 200
yearly attendees (brand managers and high-level marketing executives)
5
yearly panellists (representatives from Samsung, Heineken, City Mart, and more)
4
yearly speakers (experts across sectors such as digital/programmatic)